Paiwand Collection to be launched at The Designers 26th Street Karachi on the 5th of May 2012.Umsha couture is a designer label based in Karachi and has been doing bridal and formal collections since 2010. The designer, Uzma Babar is known for her ability to work with traditional work patterns, appliques and vibrant colors, merging them with an array of cuts and drapery. The result is a collection that is wearable without being monotonous and attention is given to details and embellishments. The brand is best known for couture pieces and works in traditional work patterns for revival of the old crafts known for its heavy embellishments.