“Power Dressing” symbolizes the design philosophy behind his collections. The men’s range is a mixture of classic tailoring with luxurious materials and contemporary cuts. An Ammar Belal man is a modern day gentleman that takes pride in his appreciation of quality and the epitome of style. He takes inspiration from icons such as Beau Brummell and the Duke of Windsor.In Contrast, the Ammar Belal woman is an eternal icon for androgyny. She is ambitious, outspoken, confident, and doesn’t adhere to any of the social boundaries defined for conventional women. The womenswear collections incorporate sharp silhouettes with a rock chic attitude.